Handcrafted British Knitwear Rooted in craft, landscape and intention.

Understated, thoughtfully designed pieces made with sustainable, natural fibres.

Person placing a flower into a vase with light-colored wooden wall background.
A black clothing rack holding eight folded sweaters and seven hanging sweaters in neutral and muted tones, set against a light wooden wall with decorative wreaths.

Timeless Knitwear, Made to Be Worn and Kept.

Jules Hogan creates a considered collection of handcrafted knitwear and textile pieces, including garments and home accessories. Each piece is designed to be worn with ease and returned to season after season — balancing comfort, quality, and quiet design.

A SLOW FASHION JOURNEY

A woman sitting at a large embroidery or sewing machine in a cozy room with wooden walls. There are pictures, ornaments, and a clock on the wall next to shelves with various items.

In those early days I created everything myself, knitting, washing and pressing. The business grew, and became increasingly sought after, I worked with artisan knitters in Scotland and The Lake District for many years to produce my designs.

I have now returned to making everything in-house, with the collection becoming wearable art pieces.

Knitted socks on top of fashion magazines and a patterned blanket, placed on a wooden chair near a window with a wooden wall in the background.

It’s important to me that I’m making a contribution to the once flourishing UK textile industry and creating jobs.

With a commitment to quality, the finest ethical fibres and materials are sourced. Including super soft lambswool and cashmere blends that have animal welfare standards at the core.

THE EARLY DAYS

The first shoots of the business began to form in 2010 with a single domestic knitting machine and small quantity of yarn.

It was a counter balance to a fast paced full time design job. I had a strong desire to produce knitwear that was mindfully made, at a slower pace, using natural fibres.

A person is sewing or weaving on a vintage sewing machine, with their hand placed on the metal part of the machine. The person wears bracelets, a ring, and has tattoos on their hand. The background includes picture frames and furniture.

PLACE

Snow-capped mountain in the background with leafless trees and green fields in the foreground.

We are located in the Welsh Borders. My studio and creative haven is based in the countryside, on a hill with beautiful views across Powys, 50 minutes from Shrewsbury. The wooden cabin looks out onto open fields, surrounded by wildlife. I am inspired by this landscape but also drawn to tradition, sea views, striping and patchwork, updating them with the use of seasonal colour. This is one of the views on my daily walk.

A woman sitting on a wooden chair in front of a knitting machine in a cozy, decorated room with white wooden walls, art prints, a clock, shelves, and sunlight.

Here I am sat in my lovely light filled studio.

Person sewing a label onto a fabric piece on a dark wooden table. The person is wearing bracelets, a ring, and a red string bracelet.
A bulletin board with yarn, photographs, and fabric swatches pinned to it.

Hand finishing a garment.

Sampling and swatching hues of blue.

Various spools of yarn in black, grey, and beige colors on a shelf behind a mesh fabric screen in a workshop or studio.

Fabric on my vintage re-conditioned domestic knitting machine.

Knitwear with Intention

Knitwear for those who like to make a quiet statement.

SHOP THE COLLECTION
SHOP THE COLLECTION
A clothing rack with nine sweater or jacket items hanging on hangers, displayed in various shades of gray and beige, against a wooden wall background.

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